Korea Marketing Blog

Korea’s biggest online shopping season runs from late October to mid November, when Naver, Gmarket, 11st, Coupang and large retailers

Naver AI Briefing and Naver AI Tab are Naver’s generative AI search features, and they change how Korean users find

South Korea has amended its e-commerce consumer protection law so that foreign online sellers and platforms above certain size thresholds

Korean online shoppers pay mainly with local credit cards and mobile wallets such as Kakao Pay, Naver Pay and Toss,

To sell cosmetics in South Korea, a foreign brand generally needs a registered responsible seller, an import notice filed with

South Korea requires influencers to clearly disclose when a post or video is sponsored, and both the influencer and the

Naver Smart Store sellers usually pay two main charges, an order management fee and a payment fee, and the exact

Influencer marketing in South Korea works in several distinct formats, and the best examples for a foreign brand are blog

Gmarket, Coupang and 11st are three of Korea’s largest online marketplaces, and a foreign brand usually picks one to start

Naver Search Ads is the paid keyword advertising system run by Naver, and it is the main way a foreign