Author name: Daniel Hong

Daniel Hong leads KRWork, a Korea-based agency that helps international brands enter and grow in the South Korean market. He works with DTC, eCommerce, SaaS and beauty companies on Naver SEO, Korean press distribution, influencer campaigns, community marketing and Naver Smart Store setup, usually for brands with no Korean entity and no local team. He writes about how Korean search, commerce and community platforms actually work, and why strategies built for Google and Instagram rarely transfer.

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